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Get Fired: A New Framework for Change
Author(s) -
Levine Josh,
Stone John Root
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00063.x
Subject(s) - innovator , credibility , risk analysis (engineering) , business , marketing , operations management , engineering , political science , finance , entrepreneurship , law
You'd think with all the rallying cries today of “Innovate! Innovate!” that more businesses would be willing to take the risk. Taking the risk: That's the problem. But Get Fired is a way of adding credibility to an innovator's idea—while mitigating risk for those who must make the decision about pursuing it.