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Business Strategy and Design: Can this Marriage Be Saved?
Author(s) -
Liedtka Jeanne
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00059.x
Subject(s) - competitor analysis , scalability , test (biology) , value (mathematics) , computer science , process management , business , marketing , software engineering , operating system , paleontology , machine learning , biology
Business and design: They need each other. For example, if the tests of value creation, execution, and scalability are met, competitors can't easily imitate you. Designers have no problem assessing the first test; but they need business partners to answer the other two.