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You Are Connected. Now, What Are You Going to Do About It?
Author(s) -
Hancock Chris
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00052.x
Subject(s) - social media , position (finance) , business , computer science , public relations , engineering , world wide web , political science , finance
Designers who learn the dialogue and tools of social media will find they are in a unique position to help lead their companies into a new era. Good designers already have the vision to imagine innovative outcomes; savvy ones will develop the skills to drive a social media strategy that will help achieve those outcomes.