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A Road More Traveled: Media Firms and Social Media
Author(s) -
AhmadTaylor Ty
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00049.x
Subject(s) - social media , advertising , business , product (mathematics) , advice (programming) , marketing , internet privacy , computer science , world wide web , mathematics , geometry , programming language
A few words of advice to media companies hoping to maximize their exposure online: Go where your customers are. And that means … social networks. It also means that sometimes you'll have to give away your product for free.