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The Pleasures and Perils of Social Media: A Case Study
Author(s) -
Baek EunKyong
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00047.x
Subject(s) - advertising , social media , impression , business , impression management , marketing , sociology , political science , law , social science
From the first, Innocent Drinks involved its customers, asking them for feedback and sending them company news. Now that they're the fastest‐growing food and drink business in the UK, how do they maintain that success without giving the impression of selling out?