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Make Promises You Can Keep
Author(s) -
Walter Glen
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00046.x
Subject(s) - product (mathematics) , wake , business , computer science , operations management , computer security , marketing , process management , engineering , mathematics , aerospace engineering , geometry
This is a wake‐up call. Regardless of sophisticated processes and grandiose meanings, at the end of the day, what remains is an experience and a product. And it's how well the two are matched that determines the success of that product.