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The Holistic Consumer Experience—Insights from DMI Members
Author(s) -
Kames JoEllen,
Arbeeny Audrey,
Levy Rich,
Lim Mel,
Van Krieken Megan,
WyattBrandenburg Peter
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00037.x
Subject(s) - marketing , business , customer experience , broad spectrum , customer engagement , advertising , computer science , world wide web , chemistry , combinatorial chemistry , social media
What are the elements of a great customer experience? What kinds of commitments and resources have to be invested to successfully integrate and engage customers across a broad spectrum of touch‐points? Which brand elements comprise a holistic customer experience? We asked some of our colleagues to offer their opinions.