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Storyboard Your Strategy: Think About, Design, and Measure the Whole Experience
Author(s) -
Norton David W.
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00036.x
Subject(s) - storyboard , agency (philosophy) , product (mathematics) , measure (data warehouse) , computer science , marketing , engineering , advertising , business , sociology , multimedia , mathematics , social science , geometry , database
Sometimes, views of brand remind one of the blind men and the elephant—everyone sees only his or her piece of the whole. But there is one way of coaxing the business consultant, accountant, ad agency exec, and product designer to see the whole animal all at the same time.