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Invisible Branding
Author(s) -
Levine Josh
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2010.00034.x
Subject(s) - reputation , advertising , business , aesthetics , sociology , art , social science
For those whose eyes begin to glaze over at the very mention of brand , try thinking of reputation instead. And now here's a question: What influences your company's reputation? The correct answer is: Everything. And what you can't see or touch is just as important as what you can.