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OPEN Digital Experience Design: A Strategic, Trends‐Based Approach
Author(s) -
Rollins Nita
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.tb00222.x
Subject(s) - personalization , privilege (computing) , entertainment , advertising , world wide web , business , computer science , internet privacy , engineering , multimedia , political science , computer security , law
As the Web has matured, brand relationships have become ever more dynamic. Nita Rollins outlines and illustrates the kinds of digital brand experiences consumers have come to expect‐on‐demand efficiency and ease‐of‐use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and inspiration; and a networked blend of self‐expression, community, and meaningful change.