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DME: A European Design Management Journey
Author(s) -
Brazier Sally,
Cruz Barbara Quintas
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00023.x
Subject(s) - storytelling , business , engineering management , engineering , operations management , art , narrative , literature
Design Management Europe (DME) aims to raise awareness, particularly in small and medium‐size enterprises, of the benefits of good design management. It has done this through its annual DME Award, but it has also used storytelling to its advantage, via the DME Library.