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Design that Pays
Author(s) -
Viladàs Xènia
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00022.x
Subject(s) - computer science , design management , business , engineering , marketing , knowledge management , information management
Businesses are finally beginning to get the idea that design may be a tool to help them thrive in the marketplace. But the messages they get about what design is and how profitable it can be are mixed. How can we as designers best explain, in terms that make sense to management, how and why to use design?