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Managing Design in SMEs
Author(s) -
Ward Antonia,
Dekker Jan
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00021.x
Subject(s) - government (linguistics) , business , portfolio , marketing , industrial organization , finance , philosophy , linguistics
In the UK, 95 percent of firms employ fewer than five people, making them the backbone of the national economy. The British government's new solutions for Business portfolio is calling on the Design Council and its Designing Demand program to help small businesses reinvent themselves.