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Unleashing the Full Potential of Design Thinking as a Business Method
Author(s) -
Drews Christiane
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00020.x
Subject(s) - design thinking , engineering , engineering management , engineering ethics , knowledge management , process management , management science , computer science , mechanical engineering
Interviews with experts from the business, education, research, and design worlds inform Christiane Drews's exploration of design thinking as a management practice. Interestingly, perhaps due to its longer history of liaisons between design and business institutes, the US seems to have pulled ahead of Europe in this regard.