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Your New Design Process Is Not Enough—Hire Design Thinkers!
Author(s) -
Porcini Mauro
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00017.x
Subject(s) - process (computing) , design process , computer science , engineering , business , process management , operations management , work in process , operating system
A meditation on designers, designers “just on the business card,” and design thinkers—how to identify each species and, oh, how to make design thinking part of your company's DNA.