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Managing Design as a Core Competency: Lessons from Korea
Author(s) -
De Mozota Brigitte Borja,
Kim Bo Young
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00009.x
Subject(s) - core competency , core (optical fiber) , business , asset (computer security) , intangible asset , transformation (genetics) , engineering , industrial organization , engineering management , process management , marketing , operations management , accounting , computer science , telecommunications , computer security , biochemistry , chemistry , gene
Considering design as an “intangible asset” (which, given new international accounting standards, is more and more often the case) leads to an examination of how successful companies tend to move from the use of design as a means of differentiation to the use of design as a means of transformation in a company.