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Designing Business: New Models for Success
Author(s) -
Fraser Heather M.A.
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00008.x
Subject(s) - craft , process management , business model , computer science , engineering , management science , engineering management , systems engineering , business , marketing , archaeology , history
The greatest benefit of design thinking comes when it is used to design the very business it serves—to craft its strategies and business models. This author introduces “three gears of business design,” a methodology that incorporates user understanding, prototyping, and strategy to meet today's rapidly evolving business challenges.