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The Age of Knowledge Design: A View from Japan
Author(s) -
Konno Noboru
Publication year - 2009
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2009.00003.x
Subject(s) - product innovation , product (mathematics) , knowledge management , business , marketing , process management , engineering , computer science , mathematics , geometry
Everyone talks about innovation; but these days, even that concept has changed. Essentially, companies need to make a shift from an analytical to a creative model—from the pursuit of innovation as basically a product‐driven concept, to the idea of innovation as the day‐to‐day practice of all members of an organization.