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How to Make Sure a Brand Behaves Itself
Author(s) -
Churchman Mark,
Marzano Thomas
Publication year - 2008
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2008.tb00132.x
Subject(s) - identity (music) , citation , psychology , management , media studies , library science , computer science , sociology , art , aesthetics , economics