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Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property
Author(s) -
Conley James G.,
Berry J. Duncan,
DeWitt Laura,
Dziersk Mark
Publication year - 2008
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2008.tb00119.x
Subject(s) - nexus (standard) , semiotics , library science , intellectual property , sociology , management , art history , political science , art , engineering , philosophy , computer science , law , epistemology , economics , embedded system