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Experiential Design Drives an Established Brand to a Youthful Market
Author(s) -
Jacobs Judi,
Hackett Jeff
Publication year - 2008
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2008.tb00117.x
Subject(s) - state (computer science) , experiential learning , sociology , citation , media studies , management , advertising , political science , computer science , business , law , pedagogy , economics , algorithm