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The Road to Authentic Brand Is Littered with Design
Author(s) -
Lemley David
Publication year - 2008
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2008.tb00113.x
Subject(s) - strategist , advertising , citation , management , sociology , library science , marketing , business , computer science , economics