Premium
Bottom‐line Experiences: Measuring the Value of Design in Service
Author(s) -
Løvlie Lavrans,
Downs Chris,
Reason Ben
Publication year - 2008
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2008.tb00110.x
Subject(s) - citation , value (mathematics) , service (business) , library science , world wide web , computer science , media studies , sociology , business , marketing , machine learning
It is a well-documented fact that businesses that invest in design outperform the competition. The UK Design Council reported in its annual report for 2005 to 2006 that for every £100 a business invested in design, revenues increased by £225. However, particularly in the case of the service sector, it’s unclear how the value of design can be measured. In this article, we will share some of our experience in measuring the value of our work at service innovation and design consultancy live|work. Even within the complex workings of a service organization, we believe we can explain the value of design with precision.