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Design Management: Future Forward
Author(s) -
McBride Mary
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00227.x
Subject(s) - champion , design management , sustainability , business , service (business) , perspective (graphical) , product (mathematics) , product design , resource (disambiguation) , management , engineering , process management , marketing , political science , computer science , economics , ecology , computer network , geometry , mathematics , information management , artificial intelligence , law , biology
From an academic perspective, design management has matured into a recognized and valued discipline. Complementing this reality, businesses and professional organizations increasingly champion design expertise as vital to strategic success. Mary McBride believes this trend will continue, especially as design managers respond to new challenges in such arenas as sustainability, resource management, and product and service liability.