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Teaching Business Design
Author(s) -
Lanzone Giovanni
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00216.x
Subject(s) - creativity , focus (optics) , management , engineering , engineering management , business , political science , economics , physics , optics , law
Since the 1950s, design has been a hallmark of Italian businesses. Founded in 1982, Milan's Domus Academy has responded to the country's leadership in this area with specialized postgraduate programs, as well as with, research and consulting activities. Here, Giovanni Lanzone outlines the Master's of Business Design, an initiative that blends a focus on innovation and creativity with hands‐on corporate experience.