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Educating Designers for Broad Roles in Organizations
Author(s) -
Conley Chris
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00208.x
Subject(s) - broad spectrum , curriculum , product (mathematics) , new product development , knowledge management , business , engineering , marketing , process management , engineering ethics , sociology , computer science , pedagogy , chemistry , geometry , mathematics , combinatorial chemistry
Companies are looking to designers for talent in such fields as marketing, strategy, product management, and research and development. Chris Conley posits a five‐part framework for applying design expertise across the spectrum of issues related to managing a business. He also offers a curriculum structure and course content that cultivate the skills needed to succeed in these broader roles.