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Transforming into Dell 2.0: The Customer's Strategic Role in Design Innovation
Author(s) -
Goodrich Kristina
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00096.x
Subject(s) - principal (computer security) , citation , advertising , computer science , world wide web , business , operating system