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Experiential Marketing as a Wundt(erful) Experience
Author(s) -
Mapes Stephen
Publication year - 2007
Publication title -
design management review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00085.x
Subject(s) - experiential learning , citation , citation impact , sociology , management , library science , psychology , computer science , economics , pedagogy