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Let's Brandjam to Humanize Our Brands
Author(s) -
Gobé Marc
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00074.x
Subject(s) - business , advertising , communication , computer science , psychology