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The Customer Continuum: Turning Casual Web Users into Brand Advocates
Author(s) -
Dwyer Gwyneth
Publication year - 2007
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2007.tb00072.x
Subject(s) - casual , world wide web , citation , advertising , computer science , political science , business , law