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From Lock‐in to Lock‐out: Using Design to Create Fiercely Loyal Customers
Author(s) -
Alexis Jeremy
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2006.tb00026.x
Subject(s) - lock (firearm) , citation , computer science , world wide web , engineering , advertising , mechanical engineering , business