Premium
Sustainable Responsible Design: Insights from Wales (UK)
Author(s) -
O'Connor Frank,
Cox Iain
Publication year - 2005
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00206.x
Subject(s) - mandate , value (mathematics) , business , marketing , public relations , process management , political science , computer science , law , machine learning
As Frank O'Connor and Iain Cox share two cases to illustrate what Design Wales is doing to promote responsible design among SMEs, it is evident that several elements are needed to implement what turns out to be a complex mandate. Governments must support the agenda with appropriate policy. Companies must make the commitment to value‐based brands. Designers have to contribute relevant expertise, and consumers must to be willing to buy .