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At the Bottom of the Pyramid: Responsible Design for Responsible Business
Author(s) -
Sethia Nirmal
Publication year - 2005
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00202.x
Subject(s) - mindset , bottom of the pyramid , pyramid (geometry) , empathy , context (archaeology) , creating shared value , business , value (mathematics) , obligation , key (lock) , public relations , knowledge management , marketing , process management , engineering , corporate social responsibility , political science , computer science , psychology , social psychology , computer security , law , physics , artificial intelligence , machine learning , optics , paleontology , biology
Thoughtfully responding to the needs and aspirations of the four billion poor living at the margins of the global economy is both wise strategy and pressing obligation for businesses, argues Nirmal Sethia. In this context, he identifies key stakeholders and posits knowledge, empathy, networking, and a value‐frame as central to a new mindset that can make designers valued partners in this challenging endeavor .