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Big Box Thinking: Overcoming Barriers to Creativity in Manufacturing
Author(s) -
Clarke Peter,
George Jeff
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00192.x
Subject(s) - creativity , process (computing) , product (mathematics) , dimension (graph theory) , engineering , new product development , manufacturing engineering , process management , computer science , marketing , business , psychology , social psychology , geometry , mathematics , pure mathematics , operating system
Focusing on the process of package design, Peter Clarke and Jeff George propose several strategies for simultaneously streamlining and improving the outcomes of this important dimension of the product development process. They stress the need for earlier and closer links to end users, an ongoing analysis of design and price tradeoffs, and an open‐minded review that expands the options in package fabrication .