Premium
The Making of Design Champions
Author(s) -
Barngrover Mark
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00190.x
Subject(s) - computer science , aeronautics , business , engineering
Innovation is always about ideas. It is also, as Mark Barngrover makes clear, always about people. At Procter & Gamble, the role of design has shifted from being brand support to being a strategic brand feature. It is a transformation that has strengthened the value of brands, as well as consumer understanding and loyalty—bottomline changes driven by the increasingly important contributions of design champions, design managers, and design consultants .