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People as a Source of Breakthrough Innovation
Author(s) -
Marzano Stefano
Publication year - 2010
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2005.tb00189.x
Subject(s) - vision , creativity , product (mathematics) , interface (matter) , engineering , psychology , business , sociology , social psychology , anthropology , pulmonary surfactant , gibbs isotherm , geometry , mathematics , chemical engineering
The product visions are startling—jackets with cell phones and MP3 players, multimedia furniture, a radiography department where patients design the scanning experience. With these and other examples, Stefano Marzano articulates Philips Design's human‐centered techniques for exploring the frontiers of creativity—strategies that blend an in‐depth understanding of markets, the firm's special competencies, and the interface with consumers .