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Walking Backward into Design: Support for the SME
Author(s) -
Brazier Sally
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00184.x
Subject(s) - business , computer science , process management , architectural engineering , operations management , human–computer interaction , engineering
As a means to improve communications and product development, and as a long‐term resource supporting innovation, design should be of paramount importance to small and medium‐size enterprises (SMEs). On the other hand, these companies often perceive design as a low priority and as an expensive luxury. Sally Brazier outlines initiatives that overcome this inertia, and reviews some compelling success stories .