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Designing for the Base of the Pyramid
Author(s) -
Whitney Patrick,
Kelkar Anjali
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00181.x
Subject(s) - pyramid (geometry) , value (mathematics) , developing country , norm (philosophy) , base (topology) , value creation , business , engineering , marketing , architectural engineering , computer science , advertising , political science , commerce , economics , economic growth , mathematics , law , mathematical analysis , geometry , machine learning
For companies in the developed world, design, if not the norm, is at least an option for enhancing business strategies. Going beyond these traditional venues, Patrick Whitney and Anjali Kelkar boldly explore the contributions design can make to businesses in developing countries, specifically businesses in the slums of India. Their findings convey design's universal value and offer a beacon of hope in an otherwise grim reality .