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Proving the Practical Power of Design
Author(s) -
Rich Harry
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00179.x
Subject(s) - shareholder , power (physics) , rest (music) , accounting , engineering , business , marketing , economics , management , corporate governance , medicine , physics , cardiology , quantum mechanics
Using anecdotal evidence, designers have long believed their expertise makes a positive contribution to corporate performance. Now research commissioned by the London‐based Design Council provides more compelling proof of the link between design and shareholder return. Harry Rich summarizes how, over the past 10 years, share prices of UK companies that use design effectively have dramatically outperformed the rest of the market .