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Design as First Aid: The Wallace Cameron Company
Author(s) -
Wood Bruce
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00170.x
Subject(s) - corporation , product line , product (mathematics) , revenue , management , engineering , production (economics) , business , marketing , product design , manufacturing engineering , operations management , economics , finance , mathematics , geometry , macroeconomics
The idea was rather old and tired. But transformed by design, it became a product line that brought new life to the company and its revenues. Bruce Wood narrates the tale of a corporation in which the redesign of a product, along with the redesign of marketing and production, ultimately inspired plans for a more diverse and promising long‐term business strategy .