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Sharing Life on the Go
Author(s) -
Beaudet Doug,
Zacks Carolyn
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00169.x
Subject(s) - focus (optics) , management , sociology , history , environmental ethics , economics , philosophy , optics , physics
More than a one‐time initiative, this story is about a change in corporate culture. The company that for generations prided itself on permanently documenting the world around us was now exploring how it might share the fleeting realities of life “on the go.” Doug Beaudet and Carolyn Zacks reveal the origins and results of this fascinating program and suggest how it has given Kodak a new focus for the twenty‐first century .