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Creating and communicating value(s)
Author(s) -
Sametz Roger,
Maydoney Andrew
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00167.x
Subject(s) - leverage (statistics) , value (mathematics) , computer science , knowledge management , engineering , business , process management , management science , sociology , telecommunications , operations research , artificial intelligence , machine learning
By affecting how people think and act and by connecting an organization to its constituents' values, design can enhance performance. Roger Sametz and Andrew Maydoney present a model of design that articulates these outcomes and how best to leverage them. Their discussion is about communications design, but their insights are applicable across a range of design arenas .