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Integrating design into organizational culture
Author(s) -
Lockwood Thomas
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00159.x
Subject(s) - organizational culture , action (physics) , value (mathematics) , business , resource (disambiguation) , knowledge management , engineering , process management , management science , marketing , operations management , management , computer science , public relations , political science , economics , computer network , physics , quantum mechanics , machine learning
This is a story of design in action. Referencing several mini‐case studies, Thomas Lockwood demonstrates the integral relationship between design and corporate success. Of even greater value, however, is his distillation of seven ways organizations can approach design to make the most of this resource. Moreover, because one option does not preclude the others, executives and managers can use all seven!