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A place at the table: Taking design from service to corporate function
Author(s) -
Fluharty Bill
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00157.x
Subject(s) - deliverable , table (database) , key (lock) , process management , function (biology) , context (archaeology) , service (business) , process (computing) , product (mathematics) , public relations , business , knowledge management , engineering , marketing , management , operations management , engineering management , computer science , political science , computer security , systems engineering , economics , geometry , mathematics , evolutionary biology , biology , data mining , operating system , paleontology
At Johnson Controls, design has emerged as a partner in critical business activities. Bill Fluharty discusses how, by providing talent and a sense of vision not available elsewhere, he and his associates have become key players in such arenas as defining deliverables in the product development process, facilitating collaboration, presenting the broad context for decisionmaking, and defining advanced initiatives .