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Declaring victory: Toward a new value proposition for business design
Author(s) -
Moore Carol
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00156.x
Subject(s) - nexus (standard) , victory , context (archaeology) , value proposition , proposition , value (mathematics) , work (physics) , knowledge management , engineering , business , marketing , computer science , political science , politics , mechanical engineering , paleontology , philosophy , epistemology , machine learning , law , biology , embedded system
Evaluating the nexus between business and design, Carol Moore asserts that companies can establish and sustain a competitive advantage by investing in experience design, simultaneous design, and the design and delivery of urgently needed information. She identifies five promising business‐design “themes” and urges designers to work in collaborative teams and fully immerse themselves in the context of their endeavors .