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Managing Design for Market Advantage: Protecting Both Form and Function of Innovative Designs
Author(s) -
Cohen Joshua
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00154.x
Subject(s) - complement (music) , function (biology) , intellectual property , risk analysis (engineering) , business , control (management) , marketing , industrial organization , process management , computer science , biochemistry , chemistry , evolutionary biology , complementation , artificial intelligence , biology , gene , phenotype , operating system
To reap the rewards of creative designs, it is critical to maintain ownership and control of those designs. Joshua Cohen summarizes the spectrum of legal options for protecting products, packaging, and related intellectual property. He highlights potential conflicts among these options, suggests how they can be used to complement one another, and proposes strategies to make design protection an integral aspect of designing and marketing .