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Design Experience : Transforming Fragile Ideas Into Innovative Products
Author(s) -
Wood Bruce,
Pougy Geraldo,
Raulik Gisele
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00153.x
Subject(s) - engineering , production (economics) , transplanting , architectural engineering , business , operations management , economics , macroeconomics , seedling , horticulture , biology
Transplanting a Scottish model, in 2001 the Centro de Design do Paraná, in Brazil, initiated grants to underwrite the hiring of industrial designers. Bruce Wood, Geraldo Pougy, and Gisele Raulik describe how the goal was, within an 18‐month timeframe, to exhibit 20 promising production prototypes. By August 2002, there were 41 prototypes on display and 40 local companies that could literally see the potential of design to improve business .