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Understanding Why Your New Design Ideas Get Blocked
Author(s) -
Rieple Alison
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00148.x
Subject(s) - process (computing) , computer science , process management , business , engineering , data science , knowledge management , management science , marketing , sociology , operating system
People are creative in different ways and approach problems differently. Alison Rieple believes understanding these differences can reveal bottlenecks and opportunities in the innovation process. Her analysis distinguishes between out‐of‐the‐box thinkers and those who are more conforming, and examines how they deal with the search for new ideas and how both types make important contributions to business success.