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Innovation—What's Design Got to Do with It?
Author(s) -
Stamm Bettina
Publication year - 2004
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/j.1948-7169.2004.tb00145.x
Subject(s) - leverage (statistics) , component (thermodynamics) , engineering , engineering management , knowledge management , process management , marketing , business , computer science , physics , machine learning , thermodynamics
If the goal is innovation, then Bettina von Stamm is sure design is an essential component in realizing that goal. She celebrates the differences between designers and other functions and documents how their unique perspectives can improve business performance, help expand market share, and leverage bottom‐line results. She believes design must be an in‐house expertise and outlines strategies to integrate design and designers into the innovation effort .