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Author(s) -
An Yongil,
Delaney Mark,
Hardy Tom,
McFarland Jeff
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00351.x
Subject(s) - telecommunications , wireless , numerical digit , miniaturization , computer science , sociology , engineering , arithmetic , electrical engineering , mathematics
With high‐speed wireless access and the miniaturization of essential components, digital technologies are poised to reshape communications. It's a threshold that opens on to a horizon of seemingly endless opportunities. But Yong‐il An, Mark Delaney, Tom Hardy, and Jeff McFarland recommend that designers stick to creating what is useful and needed—qualities that can be identified by market segment and cultural research—rather than go after technology for technology's sake.